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Marketing Philosophies

Marketing Philosophies (Market Orientations) Marketing management philosophies used by the businesses to guide their marketing efforts. Let’s see why we need to select right philosophy? -Marketing is a collection of activities which intends to have expected exchanges with interested parties. -A expected exchange is a result of the successful completion of activities performed by a marketer. -To identify the way that marketers think affects the success of marketing activities. There we can identify five of major marketing philosophies; The production concept The product concept The selling concept The marketing concept The social marketing concept       1.The production concept That concept came to the world soon after the world war II. This is the oldest marketing philosophy. Fundamental assumption; - “available at lowest price & available from the most convenient place , then consumer will b...
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Business Portfolio Planning

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                 Business Portfolio Planning Sometime a firm may manage more than one business. A collection of such businesses is known as the Business portfolio. When managing a portfolio of businesses, management wants to know which business is more important and which is less important because of we must have to be invested in the most attractive businesses in order to get the highest outcome against the limited resources. How to analyze what is the most attractive businesses? There are two major evaluation models; Boston Consulting Group’s Model (BCG matrix) General Electric Model (GE Model) 1. Boston Consulting Group’s Model/ Growth-share matrix       (BCG matrix) The BCG matrix can be applied either to a product portfolio or a business portfolio. Regarding business portfolio, to use the BCG matrix, it is necessary to be identified different Strategic Bus...
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Theories of Economic Development

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  Classical & Contemporary Theories of Economic Development Two type of theories explain how poor country become a developed situation. Classical Theories Those are kind of traditional views, that explaining how a country become developed situation from a poor situation. There are four models; 1. The linear stages of growth models 2. Structural change model s 3. International Dependence models 4. Neoclassical counter-revolution model Each model suggests that, this is the specific reason or key factor that was caused to the development of poor level of country. 1. The linear stages of growth models This is the first generation of economic development models. That was formulated in the early years after thee world war II . There are some stages to be pass, when change the position of economic development. In this stage people have think of that the major injections to the economy need to h...
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